b!z commercial small

»We lead products to success!«

Axel Zimmermann, distribution and marketing

Our attitude

As a trading agency for future products, we take full care of your products: From the development of the Route To Market strategy, through the definition of marketing measures to the implementation of the measures in the market.


We offer you

Do you have a new or established product with which you want to open up new channels? No problem, because this is exactly where we start together with you. In addition to the channels of beverage wholesalers and beverage retailers we look after, we also boldly open up new channels for your product with new approaches. Always in mind: the demand side, so that the worm tastes good to the fish and not to the angler.

We see ourselves as strategists and implementers and that is exactly what we live in our projects.We know why we do what we do and how we do it. Because for us, results count.

If you are interested in who we have already successfully supported, then please take a look at some of our references and case studies. 

As experts in the FMCG segment, especially in the non-alcoholic and alcoholic beverages category, we know the German sales market like no other. In addition, we offer comprehensive know-how for the German out-of-home market, which is also very important as a sales channel for brand development. Here, with our 4M model, we ensure harmony between market, brand, measures and people.

Your contact person

Axel Zimmermann, sales and marketing

You have developed an exciting product and now want to enter the German market? Call me or book a non-binding appointment with me here. We are looking forward to seeing you and your company and maybe something binding will come of it…